Data is the new gold – development players mine a new seam
by Barbara Adams and Karen Judd
“Data is the new Gold” headlined a 2014 article in the business press on the marketing power it offers. “Each click, like, and share creates new data in the world, much of which can be used to deliver relevant marketing information and bring increased value to consumer audiences.” Picking up on the potential of so-called Big Data to measure national and global progress on development goals agreed in the 2030 Agenda for Sustainable Development, the 2030 Agenda has driven a variety of new initiatives, bringing together a vast array of global corporations, foundations, and CSOs ready to mine this new seam. Read more…